Eight Principles to Ensure Click Quality



The Click Quality Council(TM), an independent group of leading online advertisers, advertising agencies and click quality monitoring firms, today published a list of eight principles it believes should serve as the foundation for ensuring industry-wide click quality. The Click Quality Council published its list of principles at ad:tech San Francisco, one of the largest gatherings of traditional and online advertisers and agencies. The development of the eight core principles for ensuring click quality is the result of a six month effort by Click Quality Council members to identify the key elements needed to deliver adequate quality in pay-per-click advertising campaigns.

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